When all of the bad publicity began to erode the 3-wheeler market, sales of 3Wheeling went right down the tubes, and so did ads. The people who liked 3-wheelers stopped reading the 3-wheeler magazines, and as the Quads came into the market, our readership did not increase (even after changing the name of the magazine to ATV Sports). I always thought that people who began riding ATCs were a little different, or came from a different background, that the ones that really took to Quads. I thought that people with more motorcycle background liked Quads better than 3-wheelers. Dean