Why did we stop ATVSports/3Wheeling? Good question. First off, the current ATV Sport has nothing to do with us. Next, at the time we killed the book, advertising was low, since most manufacturers didn't want to advertise anything, they weren't sure of that would be legal (then or in the immediate future). The market was really upside down in terms of direction. We couldn't sell a book marketed to hunters and farmers... And the dune scene was changing back to sandrails. I think the entire staff was unhappy with the industry's direction, or lack of. ATV racing was on a slide as well. Team Honda ATV, and Team Kawaski had both gone away. AATVA was going down the tubes and the AMA was stepping in. Mickey Thompson Off-Road racing stopped, and on and on.
For me, I began to hate the perception that many outsiders had of our market. That we rode "killers" and how could you be so dumb? I was called into countless court cases, where people would be sueing Honda or Yamaha, and asked us to come in as experts (yeah right), to prove their case; why a train hit their love one, while they were riding triple on an ATC 200, drunk, at night, on railroad property, without helmets, of course. Get the picture? Or, why if you grab the front brake (hard) on an ATC200X going downhill on a soft dune, would you go over the bars? What is wrong with this model????? Eh. We all began to dread coming into work. And our boss knew it. So, we all decided to work on something better for all of us, and we gave the market to Dirt Wheels and 3x4 Action. It was sad, since we all worked so hard on that book, but we were egar to put it behind us, and go on. That is why I haven't rode an ATV since that day. Dean
Reply With Quote
Complete 350X front end, Corbra Megaphone system, 350X carb with UNI dual stage foam & outerwear bolted driectly up, Powroll/Rocky 260cc bore 10.5 to 1 compression piston.
Originally Posted by oldfart