Yep, lots of lube... LOL
I like to use dish soap and just squirt it on and smear it around, they make a lot of commercial products for this but a little cheap liquid dish soap always takes care of the job easily, and washes right off easier than some of that tire snot the shops around here use. I keep a spray bottle of 50/50 mix, half dish soap half water, put the water in first then pour the soap in, leave a bit of room at the top and dont shake it just kinda rock the bottle back and forth to mix it without foaming it up too much. Works great for tire lube.
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1984 Honda ATC200ES "Big Red"
1982 ATC200E "Hondie"
1988 TRX300FW "Project Quad" Still in progress....